5 easy steps to messaging that rocks

About this talk

Messaging is everywhere; from your website to product collateral to your demand generation programs, and in the mouths of your sellers - well, hopefully.

Good messaging creates consistency in the marketplace, an engaged audience, and a more confident sales team. But tackling messaging and programming it can be daunting.

Join this session to learn the 5 easy steps to create messaging frameworks that get your customers', marketers', and sellers' attention. You will explore:

1. Creating a research plan to develop and test messaging
2. Designing a messaging template
3. Navigating stakeholders, including sales
4. How to successfully roll out new messaging
5. How to track messaging success