5 easy steps to messaging that rocks

A Talk by Taryn Knowles
Senior Director of Product Marketing, Workiva

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About this talk

Messaging is everywhere; from your website to product collateral to your demand generation programs, and in the mouths of your sellers - well, hopefully.

Good messaging creates consistency in the marketplace, an engaged audience, and a more confident sales team. But tackling messaging and programming it can be daunting.

Join this session to learn the 5 easy steps to create messaging frameworks that get your customers', marketers', and sellers' attention. You will explore:

  1. Creating a research plan to develop and test messaging
  2. Designing a messaging template
  3. Navigating stakeholders, including sales
  4. How to successfully roll out new messaging
  5. How to track messaging success

Topics covered by this talk

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