A Talk by Harvey Lee and Renat Gersch
Product Marketing Alliance and
Treasure Data
About this talk
PMM are storytellers. We set the context for the product, for the portfolio but should we also set the context for the company? Isn't that up to the CEO, the CMO, the CPO?
Leaning into corporate strategic narrative connects PMMs with the company leadership, with the sales motion, with corporate communications and storytelling unlike ever before.
In this session, we'll explore the framework and what to expect as you embark on this journey.
