Naming: Art or science? Bringing method to the madness

A Talk by Elena Madrigal
Director of Product Marketing, GoDaddy

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About this talk

This session will explore real-life case examples and cover those uncomfortable areas which should always be considered when naming your product:

  1. Do we really need a name?
  2. Identifying the decision-makers
  3. Defining a naming strategy
  4. Brainstorming effectively
  5. Research methodologies
  6. Putting together a recommendation
  7. Disagree and commit

Topics covered by this talk

Naming

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