Online whiteboard --> collaborative intelligence: Leading a new category for a market that has evolved

About this talk

How do you get your customers to think about a problem in a new way, or seek to solve a problem they didn’t even know they had? During the height of the pandemic, people everywhere adopted virtual collaboration spaces to share ideas, and understand and solve problems.

Now that the world is settling into a hybrid work environment, online whiteboards have evolved from simple tools to offering proven methods that give a whole new meaning to teamwork.

MURAL’s Senior Director of Product Marketing shares his takeaways on launching a new category that enables customers to connect and innovate by embracing a new business discipline that brings purpose and intention to the collaboration process.

You will learn:

1. Defining your positioning and creating messaging that makes you stand out
2. Who should own category creation efforts?
3. How do you market your category in a way that appeals to the customer?